Exhibition and event support and coaching

I offer a unique combination of expert sales training and strategic exhibition engagement using the Fat Adam’s ice cream cart. With 25 years of sales training experience and a proven track record in exhibition success, I help businesses attract, qualify, and convert high-value prospects while creating a memorable brand experience.

Customers Love It

Sales-Driven Exhibition Engagement: Fat Adam’s ice cream cart is more than just a treat—it’s a strategic tool to draw in potential customers. Every visitor must engage with your team before receiving a token for ice cream, ensuring only relevant leads are captured.

Testimonial: Watch this video to hear how effective working with me at an exhibition is, when combining my sales coaching and my Fat Adam’s brand for exhibitions.

Maximised ROI for Exhibitions: By combining interactive brand experiences with sales qualification strategies, we ensure every exhibition delivers measurable business growth.

Coaching Your Team

Expert Sales Training & Coaching: Having me on the stand gives you an additional salesperson, a coach, a trainer and the ultimate gatekeeper to limit time wasters, ensuring only worthwhile potential leads are talking to your sales team.

Visually Dramatic

Branded Experience & Social Impact: Custom branding on the cart, wafers, and aprons increases brand visibility, while our support for The Anti-Bullying Alliance delivers a strong corporate social message. A memorable addition to your stand

The challenge at exhibitions

  • A quiet stand

  • Struggling to attract and retain the right visitors, too many time wasters overwhelm staff and opportunities are missed

  • Lack of effective engagement strategies resulting in high activity and low results

  • Missed opportunities to qualify leads effectively

  • Staff not skilled in converting conversations into business

My sales-driven approach to exhibition engagement

A unique combination of expert sales training and interactive engagement

The Fat Adam’s ice cream cart draws visitors to your stand, I direct the qualifying visitors to a salesperson for a relevant sales discussion

Vetting system ensures only relevant, approved prospects get an ice cream token

Your team maximises every interaction, managing the prospects with additional coaching as required from me

A proven 5-step process

  1. Discuss your exhibition objective – We will develop the engagement strategy with you

  2. Provide Event Details – Dates, location, and desired end results

  3. Enhance Branding – We customise your branding & pre-train your team accordingly

  4. Execute with Impact – Run the event with additional expert sales coaching on hand

  5. Post-Event Review & Strategy – Analyse lead generation and success

Results that matter

Every event we have attended has seen above average visitor numbers and, due to my specific approach to visitors, an increased level of potential lead enquiries and a reduced number of time wasters.

Staff motivation and energy on the stand is improved, possibly due to my high energy and positivity, but probably due to plenty of excellent gelato being consumed!

More than just ice cream, more than just sales training

  • 25+ years of sales training experience

  • Proven exhibition success & ROI-driven approach deliver excellent results

  • Positive social impact: Proudly supporting the Anti-Bullying Alliance

  • Branded visual experience creating lasting impressions with your customers

Make your next exhibition a roaring success

  • Let’s discuss your event and plans

  • I’ll send a proposal with options

  • Upon approval, I’ll liaise with marketing to assist with design and visuals if required

  • Option of a pre-exhibition sales training session with the sales team

Events made memorable