New year, new sales resolutions?
Harnessing the Power of New Year's Resolutions for Sales Success
New year, new sales?
Happy New Year!
It’s January 10th, I am sure that by now you’ve stopped saying Happy New year to people. Is there a moratorium of when it’s OK to STOP saying HNY?
However, people use the fact of our continued survival for another revolution of our orb as a reason to make some changes to our behaviours. The New Year brings a sense of renewal and opportunity, making it the perfect time for sales professionals to tap into the energy of resolutions. Customers are motivated to improve their lives, and this mindset can be leveraged to boost sales results. Here’s how you can align your sales strategy with the power of New Year’s resolutions.
1. Understand Customer Resolutions
The first step is to identify the resolutions your customers are likely to make. These can include:
Health and Wellness: A focus on fitness, nutrition, and self-care.
Financial Goals: Saving money, investing wisely, or reducing debt.
Lifestyle Changes: Pursuing hobbies, decluttering, or improving work-life balance.
By understanding these goals, you can position your products or services as solutions to help customers achieve their resolutions.
What’s the best way to find these out? If you’ve read earlier articles I have written, it’s simple: Ask Them!
2. Tailor Your Messaging
Create messaging that speaks directly to the aspirations of your audience. For example:
Highlight Benefits: Showcase how your offering aligns with their goals, such as “Start the year strong with our fitness program” or “Achieve financial freedom with our budget-friendly options.” In Sales Training, it’ll be something like ‘Get your Year Off To A Brilliant Start By Investing In My Bespoke Sales Training Programme’. Tongue firmly in cheek there, by the way!
Use Positive Language: Frame your messaging around empowerment and success, focusing on what the customer can achieve and what you can do to help them achieve that.
Incorporate Seasonal Themes: Use imagery and slogans that resonate with the spirit of the New Year.
3. Offer Limited-Time Promotions
Capitalise on the urgency of the New Year by creating exclusive promotions, such as:
Early Bird Discounts: Encourage customers to act quickly with time-sensitive deals.
New Year Bundles: Package complementary products or services to enhance their value.
Referral Incentives: Reward customers who bring friends or family to your business.
4. Leverage Social Proof
Highlight testimonials, reviews, and case studies from customers who have achieved success using your products or services. This can:
Build trust and credibility.
Inspire prospects by showing tangible results.
Align your offerings with New Year’s motivation.
5. Engage with Customers on a Personal Level
Start the year by building stronger relationships with your customers. Techniques include:
Follow-Up Calls or Emails: Check in to understand their goals for the year and how you can support them.
Personalised Recommendations: Use past purchase data to suggest products or services that align with their resolutions.
Social Media Engagement: Share motivational content and interact with customers to keep them inspired.
6. Set Your Own Sales Resolutions
Just as customers set goals for the year, sales professionals can benefit from their own resolutions. Examples include:
Upskilling: Commit to learning new techniques or tools to enhance your sales strategy.
Networking: Build stronger connections within your industry or community.
Consistency: Focus on maintaining steady and proactive outreach efforts.
Goal setting for activities and efforts: It stands to reason that this is an important activity for all sales people to complete.
7. Track and Celebrate Progress
Encourage customers to track their progress and celebrate milestones. You can:
Provide tools like trackers, journals, or apps that align with their goals.
Recognise achievements through loyalty programs or shoutouts.
Create opportunities for them to share their success stories with your brand.
Best Practices for Harnessing Resolutions in Sales
To maximise the impact of New Year’s resolutions on your sales efforts:
Stay Genuine: Focus on adding real value to your customers’ lives. If it’s not relevant to them, customer’s will not engage.
Maintain Follow-Up: Check in periodically to ensure your customers are reaching their goals.
Adapt Quickly: Be ready to pivot your strategy as trends or customer needs evolve.
Conclusion
The New Year offers a unique opportunity to connect with customers when they are most motivated to make changes. By aligning your sales strategy with their resolutions, you can position yourself as a trusted partner in their journey to success. Start the year strong by harnessing this energy and turning it into measurable sales results.
At the same time, take this opportunity to set your own SMART goals.
If you’re interested in getting your team energised for the new year, consider my sales training programme, designed to deliver a very positive return on investment.
Regards
Adam